Gray Label is an Amsterdam based label designed by Emily Gray, for babies and kids aged zero to ten. At Gray Label, children are central to everything they do. They believe children have a primary right to be regarded and respected as the person they are. Children’s fashion shouldn’t define a child’s identity, but leave room for who he or she really is.

Their products are made from 100% organic cotton and GOTS certified. From harvesting the raw material through environmentally and socially responsible manufacturing, GOTS provides a credible and ensured organic status.